JAMES HARVEY
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32 FRIENDS
TEETH’S FAVORITE DENTIST

James Harvey: Copywriter
Javier Bidezabal: Creative Director
Tim Stiefler: Creative Director
Going to the dentist is one of the most anxiety-inducing experiences in everyday life. Over 1/3 of adults fear dental treatment, which causes many people to not go to the dentist at all. But dental care is basic health care. It’s something we all need.

So, we set out to create a dental brand that would make the experience of going to the dentist as friendly as possible. Before coming to us for help, they didn’t have a brand. Or a logo. Or even a name. We saw their blank slate as an opportunity to create the most teeth-friendly dental brand in the world.



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Copy written and righted by James Harvey.