At T&C, I created a campaign for the Phillies that got a fan to comment “Just flipped a SEPTA bus LFG.” I wrote a 1,000 word brand manifesto for Carleton College. I snuck an “It’s Always Sunny In Philadelphia” reference into a billboard for the Eagles sustainability campaign. I wrote a brand voice that got a soon-retiring chief architect to finally realize the importance of branding (45 years after he founded his company). And I nearly sold Flora, a plant-based creamer, a concept about the “cow’s teat” – until they shut down production of the product itself.
I’ve also freelanced. A lot.
I’ve had a long-term relationship with Unusual in Los Angeles. Over the years, I’ve created campaigns and brand platforms for high-profile brands like Adobe, MoMA, Campbell’s, and Jeni’s Ice Cream. But I’ve also done some of my favorite work for lesser known brands – like when I turned a cannabis brand into an airline brand and picked up some hardware in the process.
But wait, there’s more.
Another recurring client is Orange Panther Collective in London, led by Nigel Robers (of D&AD The Copy Book fame). I’ve worked on a project to sell a traditionally American product (California burritos) in the Britain, and a traditionally British product (The Week newspaper) in America.
Still going...
I’ve also consistently worked with NEXT/NOW in Chicago, where I created a massive permanent experiential exhibit at 875 N Michigan (formerly the John Hancock Building). And I’ve done projects for Mann Sales Co. in New Jersey and OBERLAND in New York.
Okay, enough freelance talk.
I used to work at Two by Four in Chicago. My work for Wrangler Jeans was plastered on billboards across Vegas. And I helped the agency win four significant pieces of new business: the South Dakota Department of Tourism, Halo Investing, American Place Casino, and the Music City Grand Prix. And before that? I’m so glad you asked. Let’s talk about my glamorous first job in advertising.
I started my career at Bader Rutter in Milwaukee working on the Pioneer Seeds account. My job was to re-energize one of the most iconic agricultural brands in America. And it worked. A radio DJ in Des Moines, who listens to hundreds of agriculture spots every day, said my Pioneer Audio Tour campaign was the best radio on the air in decades. And Des Moines is the New York City of the Corn Belt. I have an MS in Leadership for Creative Enterprises from Northwestern University and a BA in Advertising from Marquette University.
I’m an improviser, having performed in shows at The Second City and iO Theater.