James Harvey: Copywriter Gareth Fewel: Creative Director Cody Tilson: Creative Director Katie Buecker: Designer
Located on the 94th floor of the iconic 875 N Michigan Ave (formerly John Hancock Center), the 360 Chicago observation deck features a cocktail lounge, thrill ride, and unparalleled panoramic views of Chicago.
With all this excitement awaiting visitors 1,030 feet above, the ground-level concourse required an experience equally as exclusive to the 360 Chicago brand. We crafted an experience to immerse visitors in a fully realized, story-driven journey about Chicago.