JAMES HARVEY

The writer you write when you want a writer who can write.

Reach out by EMAIL, LINKEDIN, or PIGEON.
03 DOVE MEN
CAMPAIGN




DOVE MEN
BEASTMODE DROP

James Harvey: Copywriter
Rubén Ferlo: Art Director
Javier Bidezabal: Creative Director

We teamed up with Dove Men and Marshawn Lynch himself to launch the limited-edition Beastmode collection. The campaign answers a not-so-simple question: What does Beastmode smell like?

Pure dominance? Hennessey? A truck doing burpees? Sage? Marshawn’s fans and followers from around the world took to the comment section to answer the question for their shot at winning a custom Beastmode jersey.



HOME  NEXT
Copy written and righted by James Harvey.