James Harvey: Copywriter Rubén Ferlo: Designer Javier Bidezabal: Creative Director
One of my best memories of being a Patriots fan was when the Seahawks threw an interception on the 1 yard line in the Super Bowl instead of handing the ball to Marshawn Lynch. When working with Marshawn on this shoot, it took everything I had to not bring that up.
This campaign answers a not-so-simple question: What does Beastmode smell like? Pure dominance? Hennessey? A truck doing burpees? Sage? Marshawn’s fans and followers from around the world took to the comment section to answer the question for their shot at winning a custom Beastmode jersey.