James Harvey: Copywriter Kris Blake: Creative Director Brendan Quinn: Creative Director
Firstrust Bank is the official bank of the Philadelphia Eagles. After years of reinforcing that same message, they decided to switch it up for the 2025 season by bringing in Eagles legend Brandon Graham to say it instead.
So we did the only logical thing: we dressed him in full shoulder pads. We dropped BG into the least football environment imaginable – a bank – and let him figure it out. As a fish-out-of-water office worker, he took customer calls, hyped up coworkers, talked trash to Dallas fans, and made hilariously normal small talk about going down the shore.