James Harvey: Copywriter Javier Bidezabal: Creative Director Tim Stiefler: Creative Director
The Museum of Illusions is a place people visit to learn about magic tricks and take Instagram-worthy pictures. When they asked us to create hundreds of unique pieces of content, we knew we needed a theme to unite everything. Luckily, the answer was clear. Social media is full of lies. Politicians lie. Influencers lie. Brands lie. Aunts lie. We all lie. But the Museum of Illusions is perhaps the only account where deception is honest.