JAMES HARVEY
The writer you write when you want a writer who can write.

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04 PACERS RUNNING
CAMPAIGN



PACERS RUNNING
FOR EVERY RUN

James Harvey: Copywriter
Tim Gough: Art Director
Steve Penning: Creative Director

Pacers Running is a boutique running store in DC. Facing stiff competition from larger brands, they asked us to create a campaign that would appeal to their loyalists (run club members) and open them up to new audiences.

So, we breathed new life into their long-standing tagline. Since “For Every Run” is very broad, we got specific. With each execution, we featured a unique insight into running culture to show that Pacers knows runners better than anyone.



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Copy written and righted by James Harvey.