James Harvey: Copywriter Austin Addis: Designer Brendan Quinn: Creative Director
When I was in first grade, I wore baseball pants to school every day. Unfortunately, I didn’t have the talent, athleticism, or work ethic to make it past Little League. Good thing I went pro in advertising and got the chance to work on the Phillies.
On the heels of an electric run to the World Series, the Phillies entered 2023 with a re-loaded roster, renewed expectations, and a re-energized fanbase. With sky-high vibes, they didn't need a campaign to generate hype. They needed to convert hype into ticket sales. So, how did we get fans out of their cozy recliners and into our rock-hard bleachers? We launched an integrated campaign that showed how our house is unlike any other in the world.