JAMES HARVEY
The writer you write when you want a writer who can write.

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07 PIONEER
CAMPAIGN





PIONEER
THE PIONEER TOUR

James Harvey: Copywriter
Bob Toma: Art Director
Steve Silver: Creative Director
Pioneer is one of the most iconic agricultural brands in America. So much so that farmers believed they already knew everything about them. So we showed our audience there is far more to Pioneer than they thought.

We launched a campaign that explored all the different people, places and things that make Pioneer, Pioneer. A radio DJ in Des Moines, who listens to hundreds of agriculture spots every day, called the agency to say this campaign was the best he’s heard in decades.

























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Copy written and righted by James Harvey.