JAMES HARVEY
The writer you write when you want a writer who can write.

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02 URB
BRAND



URB
FLY HIGH

James Harvey: Copywriter
Javier Bidezabal: Creative Director
Tim Stiefler: Creative Director
Urb elevates everyday life through first-class cannabis products. But to build a truly iconic and attention-grabbing brand, we needed to create an identity so different it couldn’t possibly be ignored.

So, we did what had never been done before and merged the world of cannabis with the world of flying. We created an identity centered around a pilot's voice, guiding passengers to fly high above the monotony of everyday life.



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Copy written and righted by James Harvey.