The writer you write when you want a writer who can write.
Reach out by EMAIL, LINKEDIN, or PIGEON.
The writer you write when you want a writer who can write.
Reach out by EMAIL, LINKEDIN, or PIGEON.
When I was in first grade, I wore baseball pants to school every day. Unfortunately, I didn’t have the talent, athleticism, or work ethic to make it past Little League. Good thing I went pro in advertising and got the chance to work on the Phillies.
Sports
I don’t smoke. I don’t vape. And I sure as hell don’t fly planes. I do, however, turn cannabis brands into airline brands. I channeled my inner pilot’s voice to guide pot passengers on their journey to the clouds.
Cannabis
I’m not an art critic, but I have two critical thoughts about art. 1) If I can make it, it’s not art. 2) When MoMA asks you to create a campaign to sell memberships, say yes and don’t tell them your critical thoughts about art.
Art & Culture
My favorite assignments are the ones where I turn a negative into a positive. I find it so exciting when people have a visceral reaction to the product. So, I flossed at the chance to create a loveable brand for one of the most universally hated places – the dentist.
Health
The work is done. The case study is coming soon.
Food & Bev
I live in Chicago. So, it was an honor to write a massive, permanent immersive experience about the city inside the iconic 875 North Michigan Ave building. If you see it in person, I guarantee you’ll learn more about the city’s architectural history than by taking a river cruise.
Tourism
As a runner, it’s my legal responsibility to tell you I’m a runner even though you didn’t ask and probably don’t care. Needless to say, I jumped at the chance to draw from my own experience and show relatable insights into the slightly insane world of running culture.
Retail
I’m not big on social media. Well, aside from shamelessly sharing my work on LinkedIn. It’s probably because everything on it feels so fake. Luckily, I got to work on perhaps the only social account where deception is honest. My focus was creating brand-level content, but I also learned how to make TikToks.
Art & Culture
Growing up, my favorite game was Mario Kart. I was pretty good. Could go toe-to-toe with my friends. Except for one course where I always dominated - Yoshi Falls. Yoshi, if you’re reading this, I just want to say thank you for having me in your home.
Technology
I'm a Patriots fan. Which means a few things. Tom Brady is the GOAT. In Bill, we trust. And if you ask me about Super Bowl LII where the Patriots faced the Eagles led by Nick Foles, I will tell you that game did not happen.
Sports
I hate sneaky brands. I hate when they lie. I hate when they mislead. I hate when they deceive. So, I was skeptical about working on a brand literally called “Sneak.” But much to my surprise, Sneak isn’t sneaky and they don’t try to sneak anything past you.
Food & Bev
There are very few things I know how to build. Spiral staircases? No. Ikea furniture? No. Legos? Absolutely not. When I created a new identity for an architecture firm, it reaffirmed that brands are, quite literally, the only thing in the world I can build.
B2B
I accidentally said “I love you” on a first date. That was stupid. Six years later, I purposely said “I do” at our wedding. That was smart. I try to be the same way in my professional life. Because I believe that all great work is either smart or so-stupid-it’s-smart. Hopefully, this work is the latter.
CPG
I'll never forget the advice my first creative director gave me on my very first day as a copywriter. "Always question the brief." And to this day, for every new project, that's what I do. So, it was exciting to work on a project all about asking questions.
B2B
I cut my teeth in advertising working for a tough CD on a tough client in a tough category. I spent the better part of a year in a windowless conference room hanging my best headlines (set in American Typewriter Semibold) to the wall. Only the very best didn’t get torn down.
Agriculture
I’ve spent my entire career working at small, independent creative agencies with a ton of clients. To keep this site to just 16 pages, I had to be ruthless. So, here are the ideas that haven’t ascended into Case Study Heaven but weren’t bad enough to go to Server Hell.
Lots of Stuff