I don’t smoke. I don’t vape. And I sure as hell don’t fly planes. I do, however, turn cannabis brands into airline brands. I channeled my inner pilot’s voice to guide pot passengers on their journey to the clouds.
When I was in first grade, I wore baseball pants to school every day. Unfortunately, I didn’t have the talent, athleticism, or work ethic to make it past Little League. Good thing I went pro in advertising and got the chance to work on the Phillies.
I’m a naturally energetic person with a borderline dependency on oat milk cortados. That being said, when I had a V8 Energy during production after barely sleeping the night before, I learned to appreciate caffeine that doesn’t come from espresso.
My favorite assignments are the ones where I turn a negative into a positive. I find it so exciting when people have a visceral reaction to the product. So, I flossed at the chance to create a loveable brand for one of the most universally hated places – the dentist.
Brand
Health
05 MUSEUM OF MODERN ART → I’m not an art critic, but I have two critical thoughts about art. 1) If I can make it, it’s not art. 2) When MoMA asks you to create a campaign to sell memberships, say yes and don’t tell them your critical thoughts about art.
I live in Chicago. So, it was an honor to write a massive, permanent immersive experience about the city inside the iconic 875 North Michigan Ave building. If you see it in person, I guarantee you’ll learn more about the city’s architectural history than by taking a river cruise.
I cut my teeth in advertising working for a tough CD on a tough client in a tough category. I spent the better part of a year in a windowless conference room hanging my best headlines (set in American Typewriter Semibold) to the wall. Only the very best didn’t get torn down.